I’m sure we all started the year thinking, “It’s got to be different, right?” I know I did. And while the year definitely took a new direction, some conditions stayed the same. We and our clients encountered all the standard obstacles of years past:  drought, global supply chain issues, lingering pandemic and all of this called for nimble and impactful marketing. I found myself turning my focus to one thing at AC&C: growing this incredible team through fruitful partnerships. You cannot keep a good team down and this team showed that in spades.

Here are a few things that were top of mind for me as the year progressed:

Stay Aligned with Your Values

Workers everywhere raised the bar when it came to their expectations of employers, especially the experience of their company culture. We spent our 2021 in breakout sessions unpacking what we all believed our “AC&C Values” were, how we could uphold these important covenants with our actions and how to ensure no teammate felt like they were “on an island.” As a team, we discussed what remote work would look like going forward and how to keep giving high-fives and back-pats to coworkers and partners virtually.

Don’t Skimp on IRL Time

We even had our first all-agency offsite since 2019! With COVID-19 testing and precautions in place, much of our team from Columbus, Ohio, Los Angeles and Turlock made their way to Lodi, California. We took the time to experience the region’s delicious wine and goat cheese, and of course, reflected on the work behind us and the work ahead of us while enjoying each other’s company. 

Pick Values-Driven People 

Being able to do the job is one thing. Being able to do it and meaningfully contribute to culture and progress is the holy grail. Our team prospered greatly with the additions of Paige Brand as Project Manager, Bonnie Vivatnamongkon as Account Director, Chrissy Perales as Business Director, Madalyn Feld as Account Supervisor and Liz Franco as Senior Graphic Designer. Each new year brings more talent that elevates our work and the reach of our aspirations. These five women have done just that.

Go for the Gold (always on my mind 😉 )

AC&C was awarded four coveted national Golden ARC awards by the Agricultural Relations Council, featuring 2020 client work ranging across video production, design, copywriting, and social strategy. We are grateful for the accolades from the ARC and to our partners at Dave Wilson Nursery, Riverbend Wagu, Sun Valley Rice and California Beans for trusting us with their brands. We cannot wait to submit more fabulous work in 2022 for another chance to see how our campaigns stack up against the best and brightest.

Be Intentional in Choosing Client Partners

The brands we developed this year and the people behind those brands, the partners who trusted our vision, have been remarkable. The following is in no way an exhaustive list of all the work we dove into this year but highlights new businesses and campaigns for 2021:

Speak Up and Share

Lastly, on a personal note, I was incredibly proud to present virtually at the Women’s Leadership Forum for CSU Stanislaus’ College of Business Administration this year. Sharing my perspective with up-and-coming women in business was a pleasure, and as the team will tell you I’m all about finding ways to fill your proverbial cup (and the cups of others) these days.

Wishing hope, joy and peace in the new year.

Be well and happy holidays!

 

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