Logo Redesign, Brand Positioning and Messaging, Email Newsletter Development, Trade Show Asset Development, Sales Collateral, Social Media

The Challenge

AgCode’s software works with 24 different crops, currently serving 700,000 acres and 5,000 active users. As an innovative solution offering best-in-class technology, they did not want to limit the perception of who they serve or the software’s capabilities. They partnered with AC&C to support their expansion into crop types underrepresented in their customer base and underscore what the software offers growers from very first glance.

AgCode Logo

The Outcome

We refreshed their logo, brand art, messaging and trade show materials, building on their reputation and positioning them for growth and expansion. AgCode’s new trade show booth, giveaway graphics for lead generation and leave-behinds allowed the farm management solution to step into trade show season with a strong value proposition for attendees. Each touchpiece communicated brand position, the software’s ability to support farm managers for numerous crops outside of grapes/vines (their software’s best-known use) and the newest version of AgCode with its updated features.

AgCode has trade show materials which speak to capabilities, crops served and the newest version of their software. Their booth can be modified according to trade show focus, ensuring attendees no longer see AgCode as a grapes and vines solution only. This impactful refresh allowed AgCode to collect trade show leads from farm management professionals with crops of all kinds.

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