As a young, entry-level professional I fell into the trap of thinking, “This is how business people work. This is how they write. This is how they answer the phone.” I played by what I thought were the rules, but it was all very buttoned up and very … not me.

I’m not sure where I got the idea that there is only one style of professionalism (maybe from watching “Working Girl” too many times?). Luckily, a few wonderful mentors and successful business people showed me by example that it’s just too boring to stick to the “professional” script. Here’s what works for me:

After 20 years in this business, I have realized my authentic character is a core contributing factor to the success of our agency – and my own professional happiness.  

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