Indoor Farming Means Enjoying A Crisp Salad in January

An emerging food sector that is unabashedly telling their story is indoor vertical farming. Indoor farmers are popping up all over the country with satisfying stories about their agronomy, water, robotics, and taste-testing practices. Admittedly the marketing approach to selling indoor-farmed bounty has had my interest for over a decade now. For the first time, […]

2021 Reflections on Building Culture and Great Marketing

I’m sure we all started the year thinking, “It’s got to be different, right?” I know I did. And while the year definitely took a new direction, some conditions stayed the same. We and our clients encountered all the standard obstacles of years past:  drought, global supply chain issues, lingering pandemic and all of this […]

Nobody Works Harder Than a Working Mom

working moms ali cox

Let’s hear it for moms! While we’re at it, let’s talk about how working moms are some of the hardest working humans we know. These moms are a force to be reckoned with considering 40.4 percent of households with children under 18 have moms in them who are equal, primary, or sole earners1. While moms […]

My Take on National Ag Day

After earning an Olympic medal in the summer of 2004 and working for the world’s largest sports and entertainment agency in New York City, it was agriculture marketing that brought me back to Northern California in 2013. When the opportunity to improve the food ecosystem for all parties – farmers, laborers, producers, consumers and countless […]

Meet Rachael Long & Learn About Her Role in The Bean Industry

With International Women’s Day approaching on March 8, 2021, we are proud to feature and celebrate women currently working in agriculture. Rachael Long didn’t know “beans about beans” until she began working with a colleague on nutrient management in bean production, which ultimately helped plant the seed for her career in the dry bean industry. […]