Why is change so hard? Well, there are a lot of reasons — but one of the big ones is that most of us are creatures of habit. As somebody who thrives on change (hence my choice in professions), I’ve had to learn that, to varying degrees, others may not. This has become especially clear as our agency grows and people management has become even more a daily focus for me.

What I’ve noticed is that people are often resistant to change, which is why I want to give a shout out to all the wonderful clients who trust us every day. They come to us for help navigating changing waters, whether it’s a new brand, a change in their story line, or the need to drive sales in a different way. To accomplish any of this, change is essential. I thank our clients for their faith and open-mindedness. Change is typically always hard, but it’s the only way to grow.

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