Dave Wilson Nursery

Client

Dave Wilson Nursery

Services 

Brand Positioning and Messaging, Website Redesign, Video/Photo Production, Social Media, Paid Media, Direct Mail, Print Advertising

The Challenge

Founded in 1938, Dave Wilson Nursery is the largest leading fruit, nut and shade tree nursery in the nation. They partnered with AC&C to tell their story to commercial and home grower audiences and establish themselves as leaders in the industry.

The Outcome

We developed a grower-focused brand campaign through cohesive messaging and impactful creative storytelling. The campaign was integrated across organic and paid marketing channels, including: website design, social media, paid media, media relations outreach and execution, event activation and branding, direct mail and B2B collateral.

Dave Wilson Nursery increased brand awareness in core markets and new geographies, seeing 7.7 MM digital impressions with an average 0.85% CTR. Targeted placements in premier agricultural trade publications and Farm Bureaus resulted in 70K+ total reach.

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