As we moved into developing assets featuring Minturn’s own team, growers and facility, it was crucial to visually bridge the gap between their corporate size & reach and their down-to-earth customer experience. The clients’ website structure took shape around the brand’s key messages of starting with growers, welcoming change and providing consistent returns. Two brand videos, one a reflection on the Minturn Story and one a look at quality, complement each other and the larger brand narrative of “an enduring commitment to quality.” One tells the brand story, demonstrating why growers should choose Minturn as their trusted processor, and the other speaks to Minturn’s high standards so that buyers can be confident Minturn almonds are top quality.