Minturn Nut Company
Logo Redesign, Brand Positioning and Messaging, Website Redesign, Sales Collateral, Video/Photo Production
Minturn Nut Company is one of California’s largest independent almond processors. They began as nine growers looking for a better way to conduct business and have long been recognized for their commitment to their growers. Minturn partnered with the AC&C team to elevate and update their already well-respected brand and drive awareness. To realize these objectives, we refreshed brand positioning while staying true to their core identity.
As we moved into developing assets featuring Minturn’s own team, growers and facility, it was crucial to visually bridge the gap between their corporate size & reach and their down-to-earth customer experience. The clients’ website structure took shape around the brand’s key messages of starting with growers, welcoming change and providing consistent returns. Two brand videos, one a reflection on the Minturn Story and one a look at quality, complement each other and the larger brand narrative of “an enduring commitment to quality.” One tells the brand story, demonstrating why growers should choose Minturn as their trusted processor, and the other speaks to Minturn’s high standards so that buyers can be confident Minturn almonds are top quality.