Strategies That Work For You (And Your Budget)

Packages

We understand that your bottom line is paramount, and we’re determined to work with local companies to provide big-city marketing expertise that won’t break the bank. Our competitive packages are designed to fit with your business and your budget.

  • Branding: Competitive audit and in-person brainstorm session
  • Strategy: Development of marketing strategy to complement existing sales or grower relations processes. Strategy recommendations presented as an outline
  • Logo: Development of new logo (please see Logo Package below)
  • Website: Copywriting and development of mobile friendly website
  • Search Engine Optimization (SEO): Includes 10 hours of monthly search engine optimization support based on requirements
  • Photography/Video: One 90-second video and still-shot photography session (1 day of filming)
  • Collateral: Development of collateral kit. Option to utilize Ali Cox & Company’s preferred printing vendors
  • Administrative: One dedicated account manager; also includes monthly (12) in-person meetings

* Do you run an almond processing plant? We work directly with the Almond Board of California to submit reimbursement receipts and supporting materials through their marketing department. We can help you make the most of your budget!

  • Exploration: Onboarding questionnaire to learn more about aesthetic and creative direction
  • Logo Presentation: Choose from three “families” of logos based on onboarding feedback
  • Feedback and Edits: Includes three rounds of edits. Additional edits or directional changes will be billed accordingly
  • Deliverables: One approved logo, one-sheet branding guide and logo kit with all resolutions
  • Timing: Assuming client feedback is quick, we can guarantee project completion in 15 business days

Pre-Production

  • Strategy and creative messaging
  • Effective graphic design
  • Back wall displays design and fulfillment
  • Space evaluation and booth layout
  • Lead generation strategies
  • Staffing plans
  • Giveaway items recommendations
  • Set-up and item purchasing, with budget reconciliation
  • Comprehensive event budget

Show Management

  • Booth staff training
  • Booth management
  • Marketing ambassadors
  • Content and on-site lead activity
  • On-site social media (option for live posts “takeover” on Instagram, Facebook, or Twitter)
  • Manage photographer and videographer

Post-Show Management

  • Event recap
  • Analytical lead recommendation
  • Lead fulfillment and marketing generation

If you’re not sure your website is reaching the right audiences, we can help. We work with you to identify your audience and create website content that will draw your ideal - or as we like to say, target - customer. We do this by using search engine optimization (SEO) and analytic data to custom-tailor solutions for your specific business needs.

  • Keyword research
  • Competitive analysis
  • Analytics and reporting
  • Onsite optimization
  • Starter link building
  • Website health monitoring
  • Monthly reporting
  • Five hours of website updates and maintenance

Includes the services listed in the Standard Package, plus:

  • Advanced link building plan
  • Quality guaranteed guest posts
  • Authority boost
  • Rank tracking
  • Daily health and rank monitoring
  • 10 hours website updates and maintenance

Our custom plans start by understanding your existing customers. Using a calculation based on your customer lifetime value (CLV) & lead value, we can estimate your return on investment (ROI) while providing a trackable, measurable goal for your campaign.

This is what we do