AC&C Marketing Named Sun Valley Rice’s Global Agency of Record

AC&C Marketing has been selected by Sun Valley Rice Company to lead marketing efforts for its global brands, and we could not be more grateful or elated to share the news. Sun Valley Rice, based out of Arbuckle, CA, is a global rice and food products development and production company. Our team will work across their multiple international business units while supporting Sun Valley Rice’s grower relations and digital properties. 

Though we have partnered with the Sun Valley Rice team for over five years, our expanded role will mean sharing a far broader range of touchpoints and audiences, deepening the roots of the Sun Valley story.

Our team will report to their global executive sales committee as we drive growth through a variety of marketing endeavors, including a focused effort on one of the company’s natural food brands – Planet Rice. AC&C’s key responsibilities include the development of consumer/media strategies, brand development, campaign planning and production, digital/social management and sales support. We look forward to working closely with Sun Valley’s internal teams to roll out grower relations and internal communications initiatives as well.

We are appreciative of the tremendous opportunity to work hand-in-hand with the industry leader of the specialty rice category. Our agriculture expertise will serve as a great advantage in connecting with the many audiences that Sun Valley Rice impacts globally. This partnership will inspire sharp strategy and striking creative work that we cannot wait to share.